How Verizon Might Utilize Intel’s On Cue

Jim Probasco, Benzinga Staff Writer

Verizon (NYSE: VZ [FREE Stock Trend Analysis]) hopes to pull off what Intel (NASDAQ: INTC) could not – streaming live and delayed television, along with DVR, all in one service.

Verizon bought out Intel’s internal Media team and its On Cue pay-tv service, which it said it initially planned to integrate with its in-house FiOS broadband pay television service.

According to Wired, Intel was handing over a product that represented something Apple, Google, and Microsoft had failed to create – traditional network television programming, streaming services, and a full bundle of DVR options – all in a single box.

All this from a company better known for servers and computer chips. It was quite a stunt, orchestrated by Intel’s former CEO, Paul Otellini, who tagged Intel Media manager, Erik Huggers, in 2012 to come up with an innovative pay-tv service for the Intel brand. Huggers and his team came through. On Cue was born and it worked.

Instead of launching it, Intel decided to sell – to Verizon for $200 to $300 million. It was all part of an Intel decision to focus on its “core business.”

Now Verizon has the goods and, more importantly, the means to deliver. First through its existing network of FiOS customers and eventually via its 100 million mobile customer base – something Intel would have had to build from scratch.

Intel’s plan, revealed at All Things D’s Dive Into Media last February, was to offer pay television services through broadband provided by Intel. Customers would choose from a variety of “smart bundles” including one for movie lovers, another for sports fans, and so forth.

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How Verizon Might Utilize Intel’s On Cue